Oxido Teaser

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INVESTMENT OPPORTUNITY

Oxido Sedona · High-Desert Retreat

INVESTMENT TARGET CLOSING: June 15, 2024

Oxido Teaser

Invest in Expansion of Proven, Highly-Acclaimed Hotel Concept in Top US Market

Investment Sponsor

Oxido Sedona is the second concept from Lauren Werner King, founder of the celebrated West Texas hotel, Willow House. Oxido is being developed in partnership with Humn Capital and Langley Properties.

Executive Summary

Oxido Sedona is a 22-unit nature retreat on 30 acres of stunning land, just 3 miles from downtown Sedona. Surrounded by National Forest, it's the only property overlooking Oak Creek, offering uninterrupted red rock canyon views. Building on Willow House's success, Oxido introduces unique, eco-conscious luxury hospitality in a top US destination. With a $649 average daily rate and projected +$4.5M annual revenue, the project generates attractive returns while setting a new standard for Southwest hospitality experiences.

Oxido Teaser
Investment terms

See details on this transaction below. Click “learn more” below to read our investment memorandum.

  • Project Type

    Hospitality

  • Equity Raise

    $15,500,000

  • Square Footage

    16,020sf

  • Net LP IRR

    21.3%

  • Net LP MOIC

    2.4x

  • Project Period

    7-10 Years

Location Overview

Oxido Sedona is located just 5 minutes from the heart of Sedona, offering unparalleled access to the town's vibrant dining, shopping, and recreational scene. The property is surrounded by 1.8 million acres of protected National Forest land, ensuring unobstructed views of Sedona's iconic red rock formations and direct access to world-class hiking, biking, and outdoor adventures.

Oxido

Oxido

Oxido
Description
Oxido Sedona

Briar Patch Inn

Briar Patch Inn

Briar Patch Inn
Description
Old Inn directly across the street from Oxido | $429/night

El Portal Sedona

El Portal Sedona

El Portal Sedona
Description
Old Boutique Hotel | $481/night

Enchantment

Enchantment

Enchantment
Description
Legacy Luxury 5-Star Hotel | $979/night

L'Auberge de Sedona

L'Auberge de Sedona

L'Auberge de Sedona
Description
Legacy Luxury 5-Star Hotel | $1,000/night, 78% Occupancy

TinyCamp Tiny House (1 of 4)

TinyCamp Tiny House (1 of 4)

TinyCamp Tiny House (1 of 4)
Description
TinyCamp Small Collection of Airbnbs (1mi from Oxido property) | $295/night, 90% Occupancy

Sedona's Only 5 Star Luxury Resort for Two

Sedona's Only 5 Star Luxury Resort for Two

Sedona's Only 5 Star Luxury Resort for Two
Description
Top 10 1BR Airbnb | $802/night, 97% Occupancy (available only in high-seasons, ~180 days per year)

Big Hit Ultimate View Retreat House W PRIVATE POOL

Big Hit Ultimate View Retreat House W PRIVATE POOL

Big Hit Ultimate View Retreat House W PRIVATE POOL
Description
Top 1BR after the 4-Unit Top 1BR Comp | $627/night, 91% Occupancy

Your Private Sanctuary, Unimaginable Views +Spa (1 of 4)

Your Private Sanctuary, Unimaginable Views +Spa (1 of 4)

Your Private Sanctuary, Unimaginable Views +Spa (1 of 4)
Description
Top 1BR - 4 Identical Units in One Single-Family Property | $614/night, 92% Occupancy

Soldiers Pass

Soldiers Pass

Soldiers Pass
Description
Hike taking trekkers through unique slot rock formations and caves with unobstructed views of Sedona below.

Bell Rock Trail

Bell Rock Trail

Bell Rock Trail
Description
Famed local hike offering unobstructed views and access to Sedona's famed Bell Rock.

Airport Mesa Loop

Airport Mesa Loop

Airport Mesa Loop
Description
Hike offering one of the best views of Sedona's famous red rock spires.

Devils Bridge

Devils Bridge

Devils Bridge
Description
The most popular hike in the area, taking trekkers to a massive red rock arch hundreds of feet over the valley below.

Mariposa Latin Grill

Mariposa Latin Grill

Mariposa Latin Grill
Description
Top local restaurant headed by award winning chef.

Midgley Bridge

Midgley Bridge

Midgley Bridge
Description
Prominent bridge spanning a gorge at the South end of Oak Creek Canyon. En route to Oxido when coming from Sedona

Grasshopper Point

Grasshopper Point

Grasshopper Point
Description
One of the best swimming holes in the area, tourquise water and cliff lined banks perfect for a summer soak.

Slide Rock State Park

Slide Rock State Park

Slide Rock State Park
Description
Popular State Park with Oak Creek Canyon cutting through red marbled canyons. Great local swimming spot in the summer.

Indian Gardens Cafe

Indian Gardens Cafe

Indian Gardens Cafe
Description
One of Sedona's best spots for breakfast and lunch, Indian Gardens is a classic roadside eatery revitalized in recent years. The menu features healthy salads, hearty soups, incredible sandwiches and delicious pastries and coffee. The shop also has fridges full of beer, wine, meats and cheese for purchase.

Sedona Town Center

Sedona Town Center

Sedona Town Center
Description
Walkable town mainly with shops, restaurants, supplies and any other necessities or infrastructure guests need.

Ambiente

Ambiente

Ambiente
Description
The newest hotel in the Sedona area, close to town but right off the main 4-lane highway. 40 units fit into a small, 3 acre site
Oxido Teaser

Market Opportunity

Hospitality Industry Shifts

The hospitality industry is undergoing a profound shift, driven by the evolving preferences of modern travelers. The rise of Airbnb and the shock of COVID-19 introduced new operating models & service levels, and travelers have identified the aspects they value most:

  • Light staffing and guest autonomy
  • Tech-enabled service
  • High design and unique experience

Trend Development in Hospitality

Branded stays have emerged as a new category of hospitality, combining the distinctive character of boutique hotels with the privacy and comfort of vacation homes. These properties often feature:

  • Thoughtful, high-end design
  • Dedicated social media presence
  • Strong branding
  • Organic PR marketing efforts
  • Virtual concierge services
  • Ample privacy and space
  • Well-appointed kitchens & living areas
  • One-of-a-kind locations

Branded Stay Examples

  • Casa Eterea ($439/rm) - link
  • Reserva El Toron ($490/rm) - link

Sedona: A Market Ripe for Disruptiuon

Nestled amidst the stunning red rock formations of Arizona, Sedona has long been a sought-after destination for visitors seeking natural beauty and spiritual renewal. However, despite its enduring appeal, the city's hospitality market remains dominated by traditional resorts and dated offerings that fail to meet the expectations of contemporary travelers.

Key Market Indicators

  • Sedona attracts over 3.5 million visitors annually
  • Occupancy rates consistently exceed 70% year-round
  • Average daily rates for luxury accommodations surpass $600

Comparable Properties

Current accomodation stock in Sedona falls into two categories:

  1. Dated with an approachable price point
  2. High-end with traditional programming, but expensive

Sedona Competitors

  • L'Auberge de Sedona (link) - $1,000
  • Enchantment Resort (link) - $965
  • Briar Patch Inn (link) - $429
  • El Portal (link) - $481

Oxido Concept

Oxido Sedona offers a new paradigm of hospitality – one that embraces the rugged beauty of the high desert while providing a luxurious, deeply personal experience for every guest.

 

 

Dispersed Casitas: Privacy and Community

  • 22 guest suites scattered across 30ac of pristine landscape
  • Low-impact trail network connecting 5 separate buildings
  • Outdoor showers and private fire pits for starlit nights

Thoughtful Design: A Sense of Place

  • Contextually relevant architecture that blends with the environment
  • Interiors featuring locally sourced materials and handcrafted details
  • A color palette drawn from the subtle hues of the surrounding desert

Immersive Amenities: Authentic Experiences

  • Unique bath house and yoga studio above
  • Large, traditional sauna room and cold plunge
  • Lounge pool nestled in waterfall-fed canyon
On-site walking trails connect guest suites & amenities
Private Guest Casitas
Every casita will be oriented towards a classic Sedona view
Communal lounge space for all guests to enjoy
Shared dining space
Yoga studio above bath house
Pool nestled into waterfall-fed canyon
Bath house with soaking tub & cold plunge

Project Inspiration

Oxido Sedona draws inspiration from the remarkable success of Willow House – a pioneering retreat in West Texas that has redefined the possibilities of experiential hospitality.

Willow House is putting Texas' Terlingua on the design map | Wallpaper

Key Statistics

  • Guest Units: 12
  • Total Cost: $4M
  • Yearly Revenue: $1.2M
  • Profit Margin: 58%

Notable Recognition

By leveraging the proven model of Willow House and adapting it to the unique context of Sedona, Oxido Sedona is poised to redefine the hospitality landscape in this iconic destination.

Competitive Advantage

Prime Location 

Oxido Sedona's competitive edge begins with its unrivaled location – 30 acres of pristine high desert beauty, surrounded by 1.8 million acres of protected National Forest. This setting offers unparalleled access to Sedona's iconic landscapes and outdoor adventures, while still being just minutes from the heart of town.

Property Viewpoints

Drive Times

  • Indian Gardens Cafe: 2 mins
  • Sedona Town Center: 4 mins
  • Tlaquepuque Market: 6 mins
  • Soldier's Pass Hike: 10 mins
  • Devil's Bridge Hike: 15 mins
  • Grand Canyon NP: 2 hours
  • Phoenix Airport: 2 hours

Content & Social Media 

In today's digital age, social media plays an increasingly crucial role in driving consumer behavior and building brand awareness. Oxido Sedona is uniquely positioned to capitalize on this trend, thanks to the significant social media following of its co-founder, Buck.

With nearly 250,000 followers across TikTok and Instagram, Buck has built a highly engaged audience that is passionate about real estate, design, and experiential travel. By leveraging this platform to showcase the development journey and generate buzz around the project, Oxido Sedona can tap into a powerful network of potential guests and investors.

Investment Details

Oxido Sedona presents a rare opportunity to invest in a category-defining hospitality project with strong financial fundamentals and significant upside potential.

General Information

  • Land size: 30 acres
  • Number of rooms: 22
  • Target Opening: Summer 2026

Financial Details

  • Total project cost: $17.5M
  • Yearly Revenue: $4.5M*
  • Average Daily Rate: $649
  • Target IRR: 21.3%
  • Target MOIC: 2.4x

*Yearly Revenue once stabilized 

By leveraging a proven operating model, a world-class team, and a differentiated concept, Oxido Sedona is poised to generate attractive returns for investors while setting a new standard for experiential hospitality in one of the world's most iconic destinations.

Management Team

Oxido Sedona is a concept from Lauren Werner King, founder of the acclaimed Willow House hotel in West Texas, and Jack "Buck" Buczkowski, founder of the boutique hotel design & development firm Humn Capital. Lauren and Buck have partnered with Langley Properties to bring this offering to market.

Jack "Buck" Buczkowski

Jack "Buck" Buczkowski

Co-Founder

Buck presented the original concept for what would become Oxido to Langley Properties in early 2021. Prior to Oxido, Buck worked in real estate development and investment management roles at BlackRock, JP Morgan, and Align Ventures.

read more
Lauren Werner King

Lauren Werner King

Co-Founder

Lauren started work on Willow House in 2018. She led all aspects of the development from financing to construction and design. She has been operating Willow House for the past 3 years. Prior to Willow House she worked at Howard Hughes and Oliver McMillan in development.

read more
Langley Properties

Langley Properties

JV Partner

A firm with a distinguished track record in the real estate industry, spearheaded by Stacy Brimhall and Josh Brimhall. With over 35 years of experience, Stacy has led the firm to success across numerous projects, highlighted by strategic acquisitions and innovative development strategies. Josh, with 12 years of real estate expertise, continues to drive the firm’s growth through diligent oversight

read more
Oxido Teaser
Case Study

Willow House

Willow House is a boutique nature retreat in West Texas, just outside of Big Bend National Park. The property has 12 casitas on 287 acres with unobstructed views of the Chisos Mountains. Its founder, Lauren Werner King, is leading concept and design on Oxido Sedona with Willow House as its guide.

$1.2M

Yearly Revenue

58%

Profit Margin
Comparable Properties
Oxido Teaser

Ambiente

  • Rooms

    40

  • ADR

    $1,199

  • Occupancy

    -

  • Website

Oxido Teaser

L'Auberge

  • Rooms

    84

  • ADR

    $1,000

  • Occupancy

    77%

  • Website

Oxido Teaser

Enchantment Resort

  • Rooms

    218

  • ADR

    $965

  • Occupancy

    -

  • Website

Next steps
Request More Information

Find below a truncated project pro forma and a PDF version of this teaser deck to download and print. If you are interested in learning more and would like full access to our financial model and market studies, please fill out the form included here.

Supplemental Information
Project ProForma
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Location Overview

Posh Outdoors targets partnerships with landowners in iconic outdoor destinations across North America. These locations are characterized by stunning natural beauty, diverse recreational activities, and proximity to major urban centers, ensuring a steady flow of high-end visitors seeking unique accommodations. While Posh Outdoors plans to operate glamping retreats in multiple destinations, the Skyridge Glamping project in Kananaskis, Alberta, exemplifies the ideal location for Posh Outdoors' units. The property boasts existing infrastructure, necessary permitting, and a location just an hour from Calgary, making it an attractive candidate for a successful glamping retreat.

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