Oxido Sedona · High-Desert Retreat

Market Opportunity

Hospitality Industry Shifts

The hospitality industry is undergoing a profound shift, driven by the evolving preferences of modern travelers. The rise of Airbnb and the shock of COVID-19 introduced new operating models & service levels, and travelers have identified the aspects they value most:

• Light staffing and guest autonomy
• Tech-enabled service
• High design and unique experience

Trend Development in Hospitality

Branded stays have emerged as a new category of hospitality, combining the distinctive character of boutique hotels with the privacy and comfort of vacation homes. These properties often feature:

• Thoughtful, high-end design
• Dedicated social media presence
• Strong branding
• Organic PR marketing efforts
• Virtual concierge services
• Ample privacy and space
• Well-appointed kitchens & living areas
• One-of-a-kind locations

Branded Stay Examples

• Casa Eterea ($439/rm) - link
• Reserva El Toron ($490/rm) - link

Sedona: A Market Ripe for Disruption

Nestled amidst the stunning red rock formations of Arizona, Sedona has long been a sought-after destination for visitors seeking natural beauty and spiritual renewal. However, despite its enduring appeal, the city's hospitality market remains dominated by traditional resorts and dated offerings that fail to meet the expectations of contemporary travelers.

Key Market Indicators

• Sedona attracts over 3.5 million visitors annually
• Occupancy rates consistently exceed 70% year-round
• Average daily rates for luxury accommodations surpass $600

Comparable Properties

Current accomodation stock in Sedona falls into two categories:

1. Dated with an approachable price point
2. High-end with traditional programming, but expensive

Sedona Competitors

• L'Auberge de Sedona (link) - $1,000
• Enchantment Resort (link) - $965
• Briar Patch Inn (link) - $429
• El Portal (link) - $481

Oxido Concept

Oxido Sedona offers a new paradigm of hospitality – one that embraces the rugged beauty of the high desert while providing a luxurious, deeply personal experience for every guest.

Dispersed Casitas: Privacy and Community

• 22 guest suites scattered across 30ac of pristine landscape
• Low-impact trail network connecting 5 separate buildings
• Outdoor showers and private fire pits for starlit nights

Thoughtful Design: A Sense of Place

• Contextually relevant architecture that blends with the environment
• Interiors featuring locally sourced materials and handcrafted details
• A color palette drawn from the subtle hues of the surrounding desert

Immersive Amenities: Authentic Experiences

• Unique bath house and yoga studio above
• Large, traditional sauna room and cold plunge
• Lounge pool nestled in waterfall-fed canyon

Project Inspiration

Oxido Sedona draws inspiration from the remarkable success of Willow House – a pioneering retreat in West Texas that has redefined the possibilities of experiential hospitality.

Key Statistics

• Guest Units: 12
• Total Cost: $4M
• Yearly Revenue: $1.2M
• Profit Margin: 58%

Notable Recognition

By leveraging the proven model of Willow House and adapting it to the unique context of Sedona, Oxido Sedona is poised to redefine the hospitality landscape in this iconic destination.

Competitve Advantage

Prime Location 

Oxido Sedona's competitive edge begins with its unrivaled location – 30 acres of pristine high desert beauty, surrounded by 1.8 million acres of protected National Forest. This setting offers unparalleled access to Sedona's iconic landscapes and outdoor adventures, while still being just minutes from the heart of town.

Property Viewpoints

Drive Times

• Indian Gardens Cafe: 2 mins
• Sedona Town Center: 4 mins
• Tlaquepuque Market: 6 mins
• Soldier's Pass Hike: 10 mins
• Devil's Bridge Hike: 15 mins
• Grand Canyon NP: 2 hours
• Phoenix Airport: 2 hours

Content & Social Media 

In today's digital age, social media plays an increasingly crucial role in driving consumer behavior and building brand awareness. Oxido Sedona is uniquely positioned to capitalize on this trend, thanks to the significant social media following of its co-founder, Buck.

With nearly 250,000 followers across TikTok and Instagram, Buck has built a highly engaged audience that is passionate about real estate, design, and experiential travel. By leveraging this platform to showcase the development journey and generate buzz around the project, Oxido Sedona can tap into a powerful network of potential guests and investors.

Investment Details

Oxido Sedona presents a rare opportunity to invest in a category-defining hospitality project with strong financial fundamentals and significant upside potential.

General Information

• Land size: 30 acres
• Number of rooms: 22
• Target Opening: Summer 2026

Financial Details

• Total project cost: $17.5M
• Yearly Revenue: $4.5M*
• Average Daily Rate: $649
• Target IRR: 21.3%
• Target MOIC: 2.4x

*Yearly Revenue once stabilized 

By leveraging a proven operating model, a world-class team, and a differentiated concept, Oxido Sedona is poised to generate attractive returns for investors while setting a new standard for experiential hospitality in one of the world's most iconic destinations.