Ballpark Live

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INVESTMENT OPPORTUNITY

Ballpark LIVE is coming to North Texas

INVESTMENT CLOSING: October 2024

Ballpark Live

The Baseball version of TopGolf...with better economics!

Investment Sponsor

Led by Jeremy Parrish, former VP of Design & Development at Invited Clubs and BigShots Golf, bringing a large-scale sports & entertainment experience to a novel concept targeting an unaddressed market segment.

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Executive Summary

Positioned to capitalize on the booming $28B eatertainment industry and the growing demand for experiential entertainment, Ballpark Live is set to become the next major player. By leveraging the vast potential of baseball's fanbase and the proven hitting bay experience pioneered by TopGolf, Ballpark Live takes this experience to a new level with dynamic gaming and an awe-inspiring facility. With more bays per acres than TopGolf, on 40% of the land, Ballpark Live aims to deliver best-in-class returns and rapid expansion opportunities for early investors.

Ballpark Live
Investment terms

See details on this transaction below. Click “learn more” below to read our investment memorandum.

  • Product Type

    Sports Eatertainment

  • Equity Raise

    $7,000,000

  • Size

    30,000sf

  • Hitting Bays

    48 bays

  • EBITDA/Facility

    $4.6M

  • Cash-on-Cash Yr1

    23.4%

Location Overview

The flagship Ballpark Live facility will be strategically located near the acclaimed Grandscape development in The Colony, Texas, one of the fastest-growing markets in the country. With more than 125,000 vehicles per day and access to 3.26 million people within a 20-mile radius, this prime location ensures high visibility and strong foot traffic. The site's proximity to major highways and popular attractions positions Ballpark Live to become a premier destination for sports enthusiasts, families, and corporate events alike.

Ballpark Live

Ballpark Live

Ballpark Live
Description
Project Site Plan

TopGolf

TopGolf

TopGolf
Description
Popular Golf Entertainment Concept

Grandscape

Grandscape

Grandscape
Description
Award Winning Berkshire Hathaway Development

Popstroke

Popstroke

Popstroke
Description
Tiger Woods backed Putting concept expanding throughout the US

Toyota

Toyota

Toyota

The Colony Five Star Complex

The Colony Five Star Complex

The Colony Five Star Complex
Description
Home to local, regional and national youth sports events including 7 baseball fields

Andrettis Indoor Carting

Andrettis Indoor Carting

Andrettis Indoor Carting
Description
Another fast growing entertainment concept expanding rapidly

The Puttery

The Puttery

The Puttery
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Original location of Indoor Putting entertainment concept backed by Rory McIlory built 3 years ago and now has 9 locations

Sixes Social Cricket

Sixes Social Cricket

Sixes Social Cricket
Description
Unique indoor cricket entertainment concept

Nebraska Furniture Mart

Nebraska Furniture Mart

Nebraska Furniture Mart
Description
Berkshire-Hathaway backed furniture store, anchor tenant in Grandscape development, huge traffic numbers

Dr Pepper Ballpark

Dr Pepper Ballpark

Dr Pepper Ballpark
Description
Home of Frisco Rough Riders, Texas Rangers Triple A team

Ikea Frisco

Ikea Frisco

Ikea Frisco
Description
Swedish furniture retailer

Legacy West

Legacy West

Legacy West
Description
High-end shopping and dining mixed-use development

City of Frisco

City of Frisco

City of Frisco
Description
Self-proclaimed "Sports City USA" and voted "Best Place to Raise an Athlete" by Men's Journal
Ballpark Live

Market Opportunity

The eatertainment category is experiencing unprecedented growth, creating a perfect storm of opportunity for a new and unique concept, differentiated from the players already enjoying success. Key trends include:

  • Shift in Consumer Preferences: 78% of millennials prefer spending money on experiences over material goods
  • Fertile Ground Post-COVID: Social isolation leads to resurgence of private & corporate social engagements
  • Eatertainment Sector Growth: Eatertainment industry valued at $28B and 10.5% CAGR expected 2022-2027
  • Proven Success in Similar Concepts: TopGolf's $2.5B valuation & growth of concepts like Chicken 'n Pickle, and Popstroke serve as strong case studies

Untapped Segment

Compared to golf and TopGolf as its leading entertainment concept, the baseball market presents a largely untapped opportunity with 10 times more kids playing baseball than golf.

Beyond current youth demographics, the overwhelming market of adults who played youth baseball are eager to relive the nostalgia in a low-stress, low-impact setting.

Category Strengths

Eatertainment concepts have demonstrated significant advantages over traditional casual dining:

  • Bay Rental Revenue: 95% contribution margin are the backbone of profitability
  • Higher Beverage Sales: eatertainment venues see a higher ratio of beverage to food sales, driving profitability
  • Lower Labor Costs: scale provides lower costs compared to full-service restaurants
  • Strong EBITDA Margins: high-margin activities & efficient operations produce consistently higher margins
  • Market Resilience: eatertainment concepts show stronger resilience to economic downturns than traditional F&B

Concept Overview

Ballpark Live offers a unique blend of cutting-edge technology and America's favorite pastime:

  • Interactive Hitting Bays: 48 high-tech bays across three levels
  • Proprietary Gaming Software: Merging physical and digitial game play into a unique experience
  • Premium Sports Bar: Featuring a 16-foot central screen for live events and feature programming
  • Versatile Event Space: Covered Beer Garden flexs to accomodate peak demand and private events
  • Transformable Outfield: Capacity for 2,500 for concerts and events

Competitive Edge

Ballpark Live stands out in the eatertainment landscape through:

  • Superior Unit Economics: More sellable bays per acre than TopGolf, Chicken N Pickle (courts) or Popstroke (holes)
  • Efficient Design: 60% less land use than TopGolf, enabling prime urban locations and easier scalablilty
  • Proprietary Technology: Custom ball-tracking and patented gaming for a unique experience
  • Versatility: Multi-use spaces create diverse revenue streams beyond typical sports bars

Ballpark Live Software Demo:

We've partnered with industry leaders to bring this vision to life:

  • Inrange: provider of cutting-edge ball-tracking technology
  • SOZO Labs: creator of immersive simulation games tailored for the bay entertainment experience

Diversified Revenue Streams

  • Bay Rentals (45%) - $50-60/hr Peak / $30-$40/hr Off-Peak
  • Food & Bev. (55%) - 50/50 Split Alcohol & Food / $29 Avg Spend
  • Other Sources (2.5%) - Memberships, retail sales, strategic sponsorships

Our pricing strategy and bay utilization align with TopGolf, with higher projected upside.

Location Details

Our flagship Ballpark Live facility will be strategically located in The Colony, Texas, offering:

  • 125,000+ daily vehicle traffic
  • 3.26M people within 20-mile radius
  • Proximity to major attractions

Project Site Details

  • Property has been identified and planning started
  • Special Use Permit required (est. 3-4 months)
  • Dialogue with city officials has been very positive

 

Financial Projections

Our detailed financial model projects strong performance for the first Ballpark Live location.

Key Performance Indicators:

  • 200,000 annual visitors
  • $65 average spend per person
  • 0.065% market capture within 20-minute drive time
  • 5-Year CAGR of 3.0% for revenue / 3.6% for EBITDA

Project Timeline  

Aug/Sept 2024 Complete Fundraising
March 2025 Begin Construction
Q1 2026 Grand Opening
Q3 2026 Initiate Expansion (3-5+ new sites)
 

Investment Highlights

  • Prime Market Position: Unique experience with premium brand positioning. 
  • Innovative Concept: Unique blend of technology and America's favorite pastime
  • Best-in-Class Unit Economics: More sellable bays per acre than TopGolf, Chicken N Pickle, or Popstroke
  • Strong Financials: Projected 33.6% Year 1 EBITDA margin with consistent growth
  • Experienced Team: Management with proven track record in sports eatertainment
  • Scalable Model: Efficient design and operations enabling rapid national expansion

Expansion Strategy

  1. Launch flagship location in The Colony, TX (Q1 2026)
  2. Optimize operations and customer experience
  3. Pre-negotiate 5+ additional sites within first 6 months of operation in key US locations
  4. Target 50 facilities nationwide within 8 years

Future locations will be selected based on population density, household income, and business-friendly environments, with initial focus on markets like Atlanta, Phoenix, and Miami.

Concept Renderings

Ballpark Live - Aerial
View Facing Hitting Bays
View out from Hitting Bays
Main Bar Space
Covered Outdoor Beer Garden
Transformable Outfield - Concert Venue
Interested?
Learn More

Market Opportunity

The eatertainment category is experiencing unprecedented growth, creating a perfect storm of opportunity for a new and unique concept, differentiated from the players already enjoying success. Key trends include:

  • Shift in Consumer Preferences: 78% of millennials prefer spending money on experiences over material goods
  • Fertile Ground Post-COVID: Social isolation leads to resurgence of private & corporate social engagements
  • Eatertainment Sector Growth: Eatertainment industry valued at $28B and 10.5% CAGR expected 2022-2027
  • Proven Success in Similar Concepts: TopGolf's $2.5B valuation & growth of concepts like Chicken 'n Pickle, and Popstroke serve as strong case studies

Untapped Segment

Compared to golf and TopGolf as its leading entertainment concept, the baseball market presents a largely untapped opportunity with 10 times more kids playing baseball than golf.

Beyond current youth demographics, the overwhelming market of adults who played youth baseball are eager to relive the nostalgia in a low-stress, low-impact setting.

Category Strengths

Eatertainment concepts have demonstrated significant advantages over traditional casual dining:

  • Bay Rental Revenue: 95% contribution margin are the backbone of profitability
  • Higher Beverage Sales: eatertainment venues see a higher ratio of beverage to food sales, driving profitability
  • Lower Labor Costs: scale provides lower costs compared to full-service restaurants
  • Strong EBITDA Margins: high-margin activities & efficient operations produce consistently higher margins
  • Market Resilience: eatertainment concepts show stronger resilience to economic downturns than traditional F&B

Concept Overview

Ballpark Live offers a unique blend of cutting-edge technology and America's favorite pastime:

  • Interactive Hitting Bays: 48 high-tech bays across three levels
  • Proprietary Gaming Software: Merging physical and digitial game play into a unique experience
  • Premium Sports Bar: Featuring a 16-foot central screen for live events and feature programming
  • Versatile Event Space: Covered Beer Garden flexs to accomodate peak demand and private events
  • Transformable Outfield: Capacity for 2,500 for concerts and events

Competitive Edge

Ballpark Live stands out in the eatertainment landscape through:

  • Superior Unit Economics: More sellable bays per acre than TopGolf, Chicken N Pickle (courts) or Popstroke (holes)
  • Efficient Design: 60% less land use than TopGolf, enabling prime urban locations and easier scalablilty
  • Proprietary Technology: Custom ball-tracking and patented gaming for a unique experience
  • Versatility: Multi-use spaces create diverse revenue streams beyond typical sports bars

Ballpark Live Software Demo:

We've partnered with industry leaders to bring this vision to life:

  • Inrange: provider of cutting-edge ball-tracking technology
  • SOZO Labs: creator of immersive simulation games tailored for the bay entertainment experience

Diversified Revenue Streams

  • Bay Rentals (45%) - $50-60/hr Peak / $30-$40/hr Off-Peak
  • Food & Bev. (55%) - 50/50 Split Alcohol & Food / $29 Avg Spend
  • Other Sources (2.5%) - Memberships, retail sales, strategic sponsorships

Our pricing strategy and bay utilization align with TopGolf, with higher projected upside.

Location Details

Our flagship Ballpark Live facility will be strategically located in The Colony, Texas, offering:

  • 125,000+ daily vehicle traffic
  • 3.26M people within 20-mile radius
  • Proximity to major attractions

Project Site Details

  • Property has been identified and planning started
  • Special Use Permit required (est. 3-4 months)
  • Dialogue with city officials has been very positive

 

Financial Projections

Our detailed financial model projects strong performance for the first Ballpark Live location.

Key Performance Indicators:

  • 200,000 annual visitors
  • $65 average spend per person
  • 0.065% market capture within 20-minute drive time
  • 5-Year CAGR of 3.0% for revenue / 3.6% for EBITDA

Project Timeline  

Aug/Sept 2024 Complete Fundraising
March 2025 Begin Construction
Q1 2026 Grand Opening
Q3 2026 Initiate Expansion (3-5+ new sites)
 

Investment Highlights

  • Prime Market Position: Unique experience with premium brand positioning. 
  • Innovative Concept: Unique blend of technology and America's favorite pastime
  • Best-in-Class Unit Economics: More sellable bays per acre than TopGolf, Chicken N Pickle, or Popstroke
  • Strong Financials: Projected 33.6% Year 1 EBITDA margin with consistent growth
  • Experienced Team: Management with proven track record in sports eatertainment
  • Scalable Model: Efficient design and operations enabling rapid national expansion

Expansion Strategy

  1. Launch flagship location in The Colony, TX (Q1 2026)
  2. Optimize operations and customer experience
  3. Pre-negotiate 5+ additional sites within first 6 months of operation in key US locations
  4. Target 50 facilities nationwide within 8 years

Future locations will be selected based on population density, household income, and business-friendly environments, with initial focus on markets like Atlanta, Phoenix, and Miami.

Concept Renderings

Ballpark Live - Aerial
View Facing Hitting Bays
View out from Hitting Bays
Main Bar Space
Covered Outdoor Beer Garden
Transformable Outfield - Concert Venue
Management Team

Ballpark Live brings together a powerhouse team with extensive experience in sports eatertainment, venue development, Technology, and Food & Beverage. With a combined track record of managing over $850 million in capital investments and launching successful concepts like BigShots Golf, our leadership team is uniquely positioned to drive Ballpark Live's growth and success.

Jeremy Parrish

Jeremy Parrish

Founder / CEO

Jeremy brings over a decade of experience in hospitality design, development and operations, including VP roles at Invited Clubs and BigShots Golf. His experience with golf entertainment facilities, combined with his college baseball background, brought this intuitive concept to life. Jeremy holds a bachelors in business from Dallas Baptist University, where he played Patriot Baseball, and an MBA from the Cox School of Business at SMU.

read more
Jason Haddock

Jason Haddock

Technology Lead

Jason brings vast experience in technology development to Ballpark Live having build all the native golf games and user interface for InRange Golf, a leading provider of golf driving range technology. As a 2x TEDx speaker and leader at Sozo Labs, Jason will spearhead the development of our cutting-edge gaming, ensuring a truly immersive experience for our guests.

read more
John Franke

John Franke

Head of Culinary

John's extensive culinary experience includes roles as Corporate Chef and VP of Culinary Operations for multiple successful restaurant concepts, including Whiskey Cake, Velvet Taco, Front Burner Restaurant Group, and Pappas Restaurants. He will lead Ballpark Live's menu development, bar and kitchen design, and logistics to deliver an elevated ballpark food and beverage offerings.

read more
Travis Arbogast

Travis Arbogast

Head of Development

With 25 years of experience managing over $500M in sports and entertainment projects, Travis brings invaluable expertise to Ballpark Live's development strategy. His background includes senior roles at major sports and entertainment organizations such as House of Blues, ClubCorp, and the Ilitch Companies (Detriot Tigers and Red Wings). Travis is a graduate of The Wharton School at The University of Pennsylvania, where he was a two-sport varsity athlete in baseball and football.

read more
Management Team

Ballpark Live brings together a powerhouse team with extensive experience in sports eatertainment, venue development, Technology, and Food & Beverage. With a combined track record of managing over $850 million in capital investments and launching successful concepts like BigShots Golf, our leadership team is uniquely positioned to drive Ballpark Live's growth and success.

Ballpark Live
Case Study

TopGolf's Meteoric Rise

TopGolf's success demonstrates the enormous potential for tech-enabled sports entertainment concepts. In just over a decade, TopGolf grew from a novel idea to a multibillion-dollar enterprise. With a similar bay experience, better gaming, and a more connected social and bar scene, Ballpark Live will take this proven experience to the next level.

$2.5B

2021 Valuation

$1.1B

FY Revenue (2019)
ENTERTAINMENT CONCEPT COMPS
Ballpark Live

Topgolf

  • Valuation

    $2.5B (43x EBITDA '19)

  • Locations

    80 +7/yr

  • M&A Activity

    Callaway Merger 2021

  • Website

Ballpark Live

Popstroke

  • Valuation

    $650M (w/5 stores open)

  • Locations

    13 + 4 pipeline

  • M&A Activity

    TaylorMade 2023

  • Website

Ballpark Live

Chicken N Pickle

  • Valuation

    NA

  • Locations

    10 + 6 pipeline

  • M&A Activity

    $10M Angel 2023

  • Website

Next Steps

If you are interested in this opportunity and would like to learn more, please email jeremy.parrish@ballpark-live.com

Supplemental Information
Book a Call
Location Overview

Posh Outdoors targets partnerships with landowners in iconic outdoor destinations across North America. These locations are characterized by stunning natural beauty, diverse recreational activities, and proximity to major urban centers, ensuring a steady flow of high-end visitors seeking unique accommodations. While Posh Outdoors plans to operate glamping retreats in multiple destinations, the Skyridge Glamping project in Kananaskis, Alberta, exemplifies the ideal location for Posh Outdoors' units. The property boasts existing infrastructure, necessary permitting, and a location just an hour from Calgary, making it an attractive candidate for a successful glamping retreat.

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