Ballpark LIVE is coming to North Texas

Market Opportunity

The eatertainment category is experiencing unprecedented growth, creating a perfect storm of opportunity for a new and unique concept, differentiated from the players already enjoying success. Key trends include:

• Shift in Consumer Preferences: 78% of millennials prefer spending money on experiences over material goods
• Fertile Ground Post-COVID: Social isolation leads to resurgence of private & corporate social engagements
• Eatertainment Sector Growth: Eatertainment industry valued at $28B and 10.5% CAGR expected 2022-2027
• Proven Success in Similar Concepts: TopGolf's $2.5B valuation & growth of concepts like Chicken 'n Pickle, and Popstroke serve as strong case studies

Untapped Segment

Compared to golf and TopGolf as its leading entertainment concept, the baseball market presents a largely untapped opportunity with 10 times more kids playing baseball than golf.

Beyond current youth demographics, the overwhelming market of adults who played youth baseball are eager to relive the nostalgia in a low-stress, low-impact setting.

Category Strengths

Eatertainment concepts have demonstrated significant advantages over traditional casual dining:

• Bay Rental Revenue: 95% contribution margin are the backbone of profitability
• Higher Beverage Sales: eatertainment venues see a higher ratio of beverage to food sales, driving profitability
• Lower Labor Costs: scale provides lower costs compared to full-service restaurants
• Strong EBITDA Margins: high-margin activities & efficient operations produce consistently higher margins
• Market Resilience: eatertainment concepts show stronger resilience to economic downturns than traditional F&B

Concept Overview

Ballpark Live offers a unique blend of cutting-edge technology and America's favorite pastime:

• Interactive Hitting Bays: 32 high-tech bays across three levels
• Proprietary Gaming Software: Merging physical and digitial game play into a unique experience
• Premium Sports Bar: Featuring a 16-foot central screen for live events and feature programming
• Versatile Event Space: Covered Beer Garden flexs to accomodate peak demand and private events
• Transformable Outfield: Capacity for 2,500 for concerts and events

Competitive Edge

Ballpark Live stands out in the eatertainment landscape through:

• Superior Unit Economics: More sellable bays per acre than TopGolf, Chicken N Pickle (courts) or Popstroke (holes)
• Efficient Design: 60% less land use than TopGolf, enabling prime urban locations and easier scalablilty
• Proprietary Technology: Custom ball-tracking and patented gaming for a unique experience
• Versatility: Multi-use spaces create diverse revenue streams beyond typical sports bars

Ballpark Live Software Demo:

We've partnered with industry leaders to bring this vision to life:

• Inrange: provider of cutting-edge ball-tracking technology
• SOZO Labs: creator of immersive simulation games tailored for the bay entertainment experience

Diversified Revenue Streams

• Bay Rentals (45%) - $50-60/hr Peak / $30-$40/hr Off-Peak
• Food & Bev. (55%) - 50/50 Split Alcohol & Food / $29 Avg Spend
• Other Sources (2.5%) - Memberships, retail sales, strategic sponsorships

Our pricing strategy and bay utilization align with TopGolf, with higher projected upside.

Location Details

Our flagship Ballpark Live facility will be strategically located in The Colony, Texas, offering:

• 125,000+ daily vehicle traffic
• 3.26M people within 20-mile radius
• Proximity to major attractions

Project Site Details

• Property has been identified and planning started
• Special Use Permit required (est. 3-4 months)
• Dialogue with city officials has been very positive

Financial Projections

Our detailed financial model projects strong performance for the first Ballpark Live location.

Key Performance Indicators:

• 200,000 annual visitors
• $65 average spend per person
• 0.065% market capture within 20-minute drive time
• 5-Year CAGR of 3.0% for revenue / 3.6% for EBITDA

Project Timeline  

Investment Highlights

• Prime Market Position: Unique experience with premium brand positioning. 
• Innovative Concept: Unique blend of technology and America's favorite pastime
• Best-in-Class Unit Economics: More sellable bays per acre than TopGolf, Chicken N Pickle, or Popstroke
• Strong Financials: Projected 33.6% Year 1 EBITDA margin with consistent growth
• Experienced Team: Management with proven track record in sports eatertainment
• Scalable Model: Efficient design and operations enabling rapid national expansion

Expansion Strategy

1. Launch flagship location in The Colony, TX (Q1 2026)
2. Optimize operations and customer experience
3. Pre-negotiate 5+ additional sites within first 6 months of operation in key US locations
4. Target 50 facilities nationwide within 8 years

Future locations will be selected based on population density, household income, and business-friendly environments, with initial focus on markets like Atlanta, Phoenix, and Miami.

Concept Renderings